Thaifex Anuga Asia 2026

THAIFEX – Anuga Asia returns 26–30 May 2026
at IMPACT Muang Thong Thani, Bangkok, expanded to 12 halls and 140,000+
square metres, marking its largest edition to date.
The expansion comes at a time when sourcing decisions across the food and
beverage industry are becoming more critical and more time-sensitive.

Across Asia-Pacific, growth is concentrating on functional products and value-
driven formats, while supply chains continue to adjust. Buyers have less room for

error, and decisions made earlier are carrying greater impact.
Against this backdrop, THAIFEX – ANUGA Asia 2026 brings together 3,300+
exhibitors from 60+ countries and regions and 88,000+ trade visitors from 140
markets, creating one of the region’s largest points of interaction between buyers
and suppliers.
THE REGION’S MOST COMPLETE F&B SOURCING PLATFORM
The show consolidates nine specialised F&B trade shows into a single sourcing
platform, spanning drinks, fine food, seafood, frozen, meat, food technology,
sweets and confectionery, fruits and vegetables, and rice. For buyers, that means
fewer trips, faster shortlisting, and more deals closed in five days.
A key addition this year is Hall 4, which brings together New-to-Market Street, the
THAIFEX – ANUGA Startup showcase, and tasteInnovation award-winning products,
making it the destination for buyers tracking first-time launches, emerging brands,
and innovations yet to reach mainstream distribution.
“As growth becomes more targeted, businesses need to make faster, more informed
decisions. THAIFEX – Anuga Asia 2026 is structured to help buyers and suppliers cut
through complexity and connect where it matters most,” said Mathias Kuepper,
Managing Director and Regional President, Asia-Pacific, Koelnmesse. “With an extra
hall and new content zones, THAIFEX – ANUGA 2026 will give buyers the clearest view of
the market – all in one place.”

THAIFEX – Anuga Asia
26 – 30 March 2026
www.thaifex-anuga.com
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With 2,000+ trade missions and hosted buyers attending across five days, the show
is built to convert introductions into signed partnerships at scale.
OFFICIAL PARTNER REGION: THE EUROPEAN UNION
The 2026 edition also sees the European Union join as an Official Partner Region,
presenting an exciting opportunity for the buyers to explore the unique added
value that European products can offer. By bringing European supply into the same

sourcing environment, buyers can conveniently access a diverse range of high-
quality products within a single visit.

“Consumers across Southeast Asia increasingly value quality, authenticity and
sustainability – values that lie at the heart of European food and drink. The EU
Pavilion at THAIFEX – Anuga Asia 2026 brings together outstanding products from
across our Member States, while strengthening our partnerships with the region
and fostering new business opportunities through trust, innovation and long-term
cooperation,” said H.E. Luisa Ragher, Ambassador of the European Union to the
Kingdom of Thailand.
WHAT’S NEXT IN FOOD: INNOVATION, TRENDS AND MARKET SIGNALS
THAIFEX – ANUGA Asia 2026 is as much a showcase of ideas as products. Eleven
trend zones spanning alternative foods, clean label, Halal, and organic sit alongside
the curated innovation showcases in Hall 4. Key programmed events include:
• New-to-Market Street (new): Past 12-month product launches. New to
Asia. Seen here before they hit the market at scale.
• Taste the Future (new): A curated tasting menu of top innovative
ingredients, brought to life on the show floor.
• Alternative Protein Flavour & Taste Contest: A live tasting where
alternative protein products are sampled and scored by visitors, who vote
for the best in flavour and taste.
• THAIFEX – ANUGA Startup: A platform for early-stage F&B ventures to
pitch and exhibit live, giving investors and buyers direct access to the
category’s most disruptive emerging concepts.

• THAIFEX – ANUGA tasteInnovation Show: A curated exhibition of award-
winning products. Winners from the industry-wide innovation contest are

displayed, celebrating cutting-edge offerings in plant-based, free-from,
sustainability and more.

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• THAIFEX – ANUGA Trend Zone: In partnership with Innova Market
Insights, this zone highlights the top 10 consumer trends driving F&B. It’s
designed to help exhibitors and visitors turn insights into smarter sourcing.
• Future Food Experience+: A conference and showcase built around five
daily themes, from alternative proteins and precision fermentation to AI in
retail, smart food production, and next-gen flavour. Features panels,
startup pitching, investor networking, and live tastings with named
speakers from Innova Market Insights, Euromonitor, AFMA, and more.
• Thailand Ultimate Chef Challenge: The 12th edition runs throughout the
fair in Hall 4. Over 400 professional and junior chefs from Asia compete in
live cooking and carving contests, spanning classic Thai cuisine, Asian curry,
next-gen proteins, pasta, beef, salmon, and freshwater fish, pushing
culinary creativity and sustainable cooking to the limit. Endorsed by the
World Association of Chefs’ Societies (WACS).
PLX ASIA: INTRODUCING THE NEXT CHAPTER OF PRIVATE LABEL IN SOUTHEAST ASIA
Private label is shifting from a margin lever to a strategic growth driver. Across
Southeast Asia, retailers are strengthening margins while manufacturers seek more
direct routes to the shelf.
PLX Asia, launched at THAIFEX – ANUGA Asia 2026, is Southeast Asia’s first
dedicated B2B platform for private label and contract manufacturing, bringing
retailers and manufacturers together to build supply partnerships, not just
connections.
The platform debuts with the PLX Asia Industry Leadership Summit on 29 May
2026, an invite-only programme for senior decision-makers. A full-scale trade
exhibition follows in 2027, expanding across food, beauty, and household
categories.
Event Details
THAIFEX – Anuga Asia 2026
BY
For media who will be in Bangkok for THAIFEX – ANUGA Asia, we would love for you
to join our Media Tour from 26–30 May, 2026, and discover everything the event has
to offer. Please fill up the Media Accreditation form here, and we will be in touch
with more details: https://forms.gle/HJsjUjTcvLW197MJ7
THAIFEX – Anuga Asia 2026, one of Asia’s largest F&B trade shows, focuses on food
and beverage trade, sourcing and market expansion.
Jointly organised by the Department of International Trade Promotion (DITP), the
Thai Chamber of Commerce (TCC), and Koelnmesse, these two events form a
cohesive ecosystem: one addressing how hospitality businesses run, the other
addressing food and beverage businesses’ trade and scale.
Please visit www.thaifex-anuga.com for more information.

Organisers
Department of International Trade Promotion (DITP), Ministry of Commerce,
Thailand
The Department of International Trade Promotion is committed to providing
excellent service to Thai entrepreneurs in international business, including trade
facilities, cost reduction, value creation of goods and services, providing
consultation for overseas market access and maintenance, as well as close
cooperation with the private sector to promote Thailand as a major gateway of Asia.
http://www.ditp.go.th/
Thai Chamber of Commerce
The Thai Chamber of Commerce represents as the Thai private sector to facilitate
business and trade as well as to serve as the central coordinating agency between
the government and private sector, and also helps to promote trade, business and
economic cooperation including, build relationships between Thai and partner
countries at the bilateral and multilateral level as well as plays a proactive role in
representing the interests of the local Thai business community.
https://www.thaichamber.org/
Koelnmesse Asia Pacific – Global Competence in Food and FoodTec

www.thaifex-anuga.com JOINTLY ORGANISED BY
Koelnmesse is an international leader in organising food fairs and events regarding
food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga
FoodTec are established world leaders. Koelnmesse not only organises food and
food technology trade fairs in Cologne, Germany but also in further growth markets
around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan,
Thailand, the United States and the United Arab Emirates, which have different
focuses and contents. These global activities enable us to offer our customers a
network of events, which in turn grant access to different markets and thus create
a basis for sustainable and stable international business. Further Information is
available at: https://www.koelnmesse.com/current-dates/all-trade-fairs/